I have been actively involved in the financial markets as a trader, market strategist, system developer and trading educator for over 30 years and have dedicated my career to the creation, development and trading of alpha-producing algorithmic trading models. 

After a period of using discretionary market timing methods in the mid-1990's with limited success, I committed myself to developing a totally systematic approach to trading which involved trading only what I could prove to be a market edge.


I absorbed as much material on strategy development and testing as I could and taught myself how to code my ideas and turn them into viable trading strategies, HF Systems. 


My first proprietary trading role was for a UK family office (2007-2009) where I traded spot FX and futures (Crude Oil, S & P 500 index, Gold, T-Bonds) producing solid returns over an 18-month period with minimal drawdowns.


Moving to Switzerland in 2009, I ran HF Systems as a systematic trading signals service which was provided exclusively for clients of a Swiss bank. I went independent in mid-2012, obtaining a Swiss asset management license which enabled me to offer managed account services as a regulated asset manager. 


In January 2020 I launched a range of new products and services aimed at new and improving traders and at market professionals who are looking for new, innovative and proven sources of alpha.


These include the HF Systems Model Trading Portfolio which provides real-time access to a selection of winning trading systems, a range of one-to-one courses on strategy development and improving as a trader, EasyLanguage coding and strategy development consultation services.

I also offer some unique products including a TradeStation to Metatrader 'bridge' and an EdgeTester which facilitates the development of a trading edge without the need for complex coding knowledge.         

​​I have been a member of the CMT Association since 1999 and was one of the first holders of the Chartered Market Technician (CMT) designation outside the US (attained in 2004). I have appeared regularly on the financial TV networks (CNBC etc.) and have conducted seminars on trading strategy development around the world. ​

Howard Friend CMT